OVERVIEW
BRIEF: Create a trend prediction presentation for AW21/22 for each of the two areas. 1. FP Movement - Sustainable female activewear (including; garments, shapes, colours, fabrics, graphics, sustainable innovations)
2. Wholesale International Growth Strategy - Instore and Digital VM (including; global locations showing growth, experience, windows, marketing opportunities etc)
job roles/skills: indesign, trend research, trend forecasting, visual merchandising, concept and trend creation.
This is a trend report for Free People Movement and a wholesale strategy for AW21/22. Through this project we created an insight of a key trend driver being ‘Going Solo’ as an after effect of Covid19 social distancing measures. From this, our trend forecast for Free People Movement consisted of ‘A Reimagined Reality’, exploring disproportion and freedom within clothing. For the wholesale strategy the forecast was showing an immersive, phygital experience for an independent and all round accessible whole store experience. Within this group brief I identified the trend driver and had a focus on the immersive and accessible wholesale strategy
